This is a part of our Creative Collaboration series, where we introduce you to our creative partners from all around the Bay Area. Today, we’re introducing you to Alyssia Lundgren from Casa Real & Palm Events Center.

Our company, Beets Hospitality Group, is a catering and event management company. We primarily focus on detailing and executing Bridal, Corporate, and Social events at our two properties in Livermore Wine Country, Casa Real at Ruby Hill Winery and The Palm Event Center in the Vineyard.

We asked Alyssia to tell us about what inspired her to pursue a career in weddings and how she got started in the industry.

I paid my way through college as a restaurant server, eventually becoming a manager, then event director for a restaurant; this position included managing rehearsal dinners, corporate events, and small wedding receptions. Hospitality is in my soul, I LOVE that in one brief experience you can change someone’s mood, relieve stresses, and be a small part of a memory they may cherish forever. Now I get to be a part of one of the most substantial memories a couple and family can share, and I get to do it everyday. It’s amazing.

Alyssia also shared what her favorite part about being in weddings is.

I must preface this by saying that for me, it is always difficult to answer any question that starts with “What is your favorite…”, however if I had to pick one element it would be seeing two people from different families, different childhoods, sometimes cultures, religions, traditions, etc. come together to start a new family. Its such a powerful, beautiful thing to see how those two worlds are merging into one. Its one of the most rewarding moments when we can assist in navigating this new path, honoring both histories as they start their future. But even above that amazing reward, we get the honor of being a part of their families and traditions and culture, even for a short time. For that, I am beyond grateful, for everything I’ve learned and how much I’ve grown because of our couples.

Alyssia is also sharing the one piece of advice she likes to give couples planning their wedding.

1. Hire an amazing team of vendors and then trust them. There is nothing more valuable than having an all-star team of vendors on the day of your wedding.

2. Think-of, plan, picture every detail, up until your rehearsal – and then become the bride and groom. Remember, you have hired an amazing team of professionals and that you can trust them (as long as you’ve followed advice #1).

Proudly serving Bay Area Weddings for over twenty years, Fantasy Sound aims to be engaged couples’ first stop- offering Disc Jockey, Videography, Event Lighting Décor and Wedding Planning services. They are fueled by great ideas paired with strong coffee, and will never turn down a piece of red velvet wedding cake.